Logo Design
Umbrella Associates
A clean, protective mark for a professional services firm.
The brief
The challenge
The firm wanted a mark that communicated reliability and cover — an umbrella concept without the cliché.
The creative idea
An abstracted umbrella form built into a confident monogram that reads at any size.
Design direction
Simple geometry, a single strong blue, and a mark that survives on a favicon and a signboard equally.
The outcome
A memorable, scalable mark the firm can build a full identity around.
Applications
The system in use.
Project scope
What we delivered.
Logo conceptsPrimary & secondary marksMono variantsUsage rules