Brand Identity
Al-Madina Rice Mills
A heritage-leaning identity for a rice milling business.
The brief
The challenge
The brand needed to feel trustworthy and rooted while competing with large packaged-rice players.
The creative idea
A warm, grain-inspired palette and a dependable wordmark that travels onto sacks and packaging.
Design direction
Earthy tones, a sturdy mark and packaging-ready applications.
The outcome
A cohesive identity spanning brand mark through to sack and packaging design.
Applications
The system in use.
Project scope
What we delivered.
Logo & markPalettePackaging directionStationery